AI Support Agent for a D2C Beauty Brand
Result
resolution rate — no human agents required
GlowCo Beauty was spending 6 hours a day responding to customer queries on Instagram and WhatsApp. Questions about ingredients, shipping, returns, and product recommendations were eating into time that should be spent on growth.
The Solution
We deployed an AI agent trained on GlowCo's full product catalogue, shipping policies, and FAQs. The agent handles Instagram DMs and WhatsApp messages 24/7, personalises product recommendations, and escalates complex complaints to a human with full context.
Results
The agent now handles 300+ queries per day with a 94% first-contact resolution rate. Response time went from 4–6 hours to under 90 seconds. The founder reclaimed 30+ hours per week, and conversion from DM to purchase increased by 22%.
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